Renault - One of the best auto producers.44

Whats Renault Working On Over The Next Few Years?


Renault named Tavares Carlos as Operational Director, and the latest plans of the company for the next years were announced with this occasion. The goal of the new director is somewhat hard: he has to make the Renault brand a powerful name in both Europe and America but the company also wants to penetrate the Chinese market, especially in the niche of SUVs.

Renault is also vigorously incorporating eco-friendly technology to their plants, such as solar panels attached to the roofs at their French factories. The solar panel project is the biggest for the automotive industry as the solar panels will cover 450,000 square meters and provide 60 megawatts of power that is certainly enough to power 20,000 homes.

The undertaking will get started in June and is anticipated to be completed in February of next year. This way, Renault wishes to reduce the effects of the pollution on the environment. A second project similar to this was started by Seat and they have solar panels mounted on their factories in Spain.

The business is additionally doing their best to rekindle trust after the industrial espionage. Renault is doing their best to become a more attractive brand that markets high end cars. The espionage scandal has caused some damage to their image however it's only part of their challenges. The Renault representatives publicly stated they have a pale image and the design of some of their cars is somewhat obsolete.

Once Renault brought Laurens van den Acker in as a principal designer, radical changes were observed in the new concepts of Renault. The Clio is expected to be the first automobile under Renaults new vision with a redesigned body and engine as well as state of the art electronics.

Renault has been under pressure somewhat in the medium to superior class of cars dropping from 150,000 cars sold in 2005 to only 100,000 cars last year. The
of Renault cars are not expected to hit the market until the 2014-15 season, they need to do their best to exploit those cars that sell well in their current line. The French media said that Tavares needs to endeavor to even the discrepancy between the partnership with Nissan as Nissan has sold more than four million cars while Renault has sold just 2.6 million cars.

One more issue that Renault has is the lack of presence in China but are trying to fix that between 2013 and 2016. And also, Renault does not currently have any presence in the United States whatsoever. You don't see any clear plans concerning the American markets but Renault will try to consolidate its position in Russia and Brazil. The Indian market place was a failure but the French manufacturers are determined to bring new models there and they are planning to build thousands of models especially for this market.

To sum up, the objective of Renault is to grow the annual sales by more than 400 000 units but this goal can only be achieved if the company brings new design innovations with their existing and upcoming line of cars.